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Font type and size. What boring elements, but what important ingredients in any written communication. We often don't notice font, even when we can't read it: it's almost completely transparent.Writing for the web however forces us to use a completely different set of rules, and those rules created for hard copy writing don't really apply any more. For example, when writing for print you should really use a Times-like font when writing, because the slight serifs (the small marks at the end of each leg of a letter) allow the reader to quickly separate and identify the letters more quickly than any other letter. This is part of the meta-information of a document: it facilitates meaning without meaning something itself. However, the rule is different for the web. Researchers have found that sans-serif fonts, specifically Verdana or Helvetica, work the best. People can more easily read on the screen when…
Tuesday, 27 July 2010 15:20

One reason you should quit Facebook this Summer...

Written by StormIT
If you ever needed an excuse to quit Facebook, then why not start this Summer? As this picture really puts it into perspective
Thursday, 01 July 2010 07:55

Search Marketing– What’s it all about?

Written by Sophie Hamilton
Search Marketing is huge, it’s getting bigger and it’s one area of marketing you really, really can’t afford to ignore. Not persuaded? Take a look at these stats, and think again… 85% of people in the UK use Search Engines to find products and services 82% will search again, if their initial search is unsuccessful Global search engine usage grew by 46% in 2009 These are just a handful of what are quite mind-boggling statistics, going into trillions of searches globally - billions in the UK alone - and a prediction that online sales are set to quadruple by 2020.So can you afford to ignore search engine marketing in 2010? The short answer, if you want to build your business and compete for market share, is no. So what is Search Marketing? Put simply, search marketing is about optimising your online presence so that as many people as possible find…
Wednesday, 09 June 2010 15:23

Google "World Cup" Easter Egg

Written by StormIT
So have you seen it yet? Google has celebrated the anniversary of the Pac-Man game, Wallace and Gromit, and the birthday of Antonio Vivaldi. Was there any doubt that Google would be introducing some sort of ode to the World Cup? If however, you were hoping for a colorful World Cup doodle, you'll just have to wait until the tournament officially gets under way. For now, you'll just have to settle for a Google World Cup easter egg. What are you on about? I hear you cry, well see for yourself - just Google "World Cup" and you're greeted (at the bottom of the page) with the above image! We love Google.
Wednesday, 09 June 2010 09:20

New Website

Written by StormIT
We are very proud to announce the release of our brand new website! The site has been in development for several months and showcases the talent and expertise we have at StormIT Web Design. Take a look around and make yourself at home!
Thursday, 20 May 2010 22:18

Introducing Google TV

Written by StormIT
Google introduce Google TV - the web meets TV, the TV meets the web. Interesting? or just another Google product?
Monday, 17 May 2010 11:15

YouTube hits two billion views per day

Written by StormIT
LONDON - YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.To celebrate its fifth anniversary, the Google-owned site will launch a campaign in which users tell their personal stories of how YouTube has affected their lives, underlining its founding commitment to be a place where "anyone with a video camera and an internet connection can share a story with the world".Five years ago Chad Hurley, the site's co-founder and chief executive, said he had pinned his hopes for YouTube on the basic premise that "everyone in the back of their mind wants to be a star".The ‘My YouTube Story’ campaign will be featured on a Five Year Channel showing interactive world maps of user videos and an interactive timeline of video milestones.Guest curators including American chat-show host Conan O’Brien will pick five of their favourite YouTube clips from the past five years.The site…
Thursday, 13 May 2010 08:14

New Look for Wikipedia

Written by StormIT
So Wikipidea have made some recent changes to the way the site functions and more controversially changes to their logo. We are of the opinion that you need to keep a constant, fresh approach to business so changing a logo is very important, however there has been quite a back-lash of comments regarding their new logo. From our point of view the new logo is designed and presented in the new .svg (Scalable Vector Graphics) file format, which is supported by all browsers, apart from you guessed it - Internet Explorer, although they say IE9 will support it... let's wait and see.

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Consider Font and Page Size When Writing for the Web

Font type and size. What boring elements, but what important ingredients in any written communication. We often don't notice font, even when we can't read it: it's almost completely transparent.Writing for the web however forces us to use a completely…
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