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Monday, 17 May 2010 11:15

YouTube hits two billion views per day

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LONDON - YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.

To celebrate its fifth anniversary, the Google-owned site will launch a campaign in which users tell their personal stories of how YouTube has affected their lives, underlining its founding commitment to be a place where "anyone with a video camera and an internet connection can share a story with the world".

Five years ago Chad Hurley, the site's co-founder and chief executive, said he had pinned his hopes for YouTube on the basic premise that "everyone in the back of their mind wants to be a star".

The ‘My YouTube Story’ campaign will be featured on a Five Year Channel showing interactive world maps of user videos and an interactive timeline of video milestones.

Guest curators including American chat-show host Conan O’Brien will pick five of their favourite YouTube clips from the past five years.

The site has gained a billion views a day in the past seven months, indicating that its decision last year to introduce long-form content is paying off.

In October, YouTube struck its first content deal with Channel 4, making the broadcaster's long-form programmes available on YouTube for free for the first time.

It has since struck deals with Channel Five, as well as with the Indian Premier League.

The site was bought by Google in 2006 for $1.65bn

LONDON - YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta.

<!--[if gte mso 10]> <br /></div> <div class='paddedBox greyBox advertisement marginBottom'><h6>ADVERTISEMENT</h6><div><!-- Begin ad tag c501 --> </p><div id="c501Ad" class="adHide"> <mce:noscript><!-- &lt;a href=&quot;http://ad.doubleclick.net/jump/br2.main/bulletins/digitalam/article;s-se=12309;p-scat=;lang=en-gb;auth=false;p-mf=;cid=1003664;kw=youtube,hits,two,billion,views,per,day,;di=1003;s-di=2097;s-di=3213;nt=1;loc=;se=12306;p-dl=;cjc=mwo;p-cat=;p-di=2097;sc=2000;tile=8;adloc=c501;sz=300x250,300x600;ord=1274052918?&quot; target=&quot;_blank&quot;&gt; &lt;img src=&quot;http://ad.doubleclick.net/ad/br2.main/bulletins/digitalam/article;s-se=12309;p-scat=;lang=en-gb;auth=false;p-mf=;cid=1003664;kw=youtube,hits,two,billion,views,per,day,;di=1003;s-di=2097;s-di=3213;nt=1;loc=;se=12306;p-dl=;cjc=mwo;p-cat=;p-di=2097;sc=2000;tile=8;adloc=c501;sz=300x250,300x600;ord=1274052918?&quot; border=&quot;0&quot; alt=&quot;&quot; /&gt; &lt;/a&gt; --></mce:noscript> </div> <!-- End ad tag c501 --> </div> /* Style Definitions */ <p> table.MsoNormalTable <br> {mso-style-name:"Table Normal"; <br> mso-tstyle-rowband-size:0; <br> mso-tstyle-colband-size:0; <br> mso-style-noshow:yes; <br> mso-style-parent:""; <br> mso-padding-alt:0cm 5.4pt 0cm 5.4pt; <br> mso-para-margin:0cm; <br> mso-para-margin-bottom:.0001pt; <br> mso-pagination:widow-orphan; <br> font-size:10.0pt; <br> font-family:"Times New Roman"; <br> mso-ansi-language:#0400; <br> mso-fareast-language:#0400; <br> mso-bidi-language:#0400;} <br> <!--[endif]--></p><p class="MsoNormal" style="vertical-align: baseline;" ><span style="color: black;" >To celebrate its fifth anniversary, the Google-owned site will launch a campaign in which users tell their personal stories of how YouTube has affected their lives, u</span>nderlining its founding commitment to be a place where "anyone with a video camera and an internet connection can share a story with the world".</p> <p class="MsoNormal" style="vertical-align: baseline;" >Five years ago Chad Hurley, the site's co-founder and chief executive, said he had pinned his hopes for YouTube on the basic premise that "everyone in the back of their mind wants to be a star".</p> <p class="MsoNormal" style="vertical-align: baseline;" ><span style="color: black;" >The ‘My YouTube Story’ campaign will be featured on a Five Year Channel showing interactive world maps of user videos and an interactive timeline of video milestones. </span></p><p class="MsoNormal" style="vertical-align: baseline;" ><span style="color: black;" >Guest curators including American chat-show host Conan O’Brien will pick five of their favourite YouTube clips from the past five years.</span></p> <p class="MsoNormal" style="vertical-align: baseline;" ><span style="color: black;" >The site has gained a billion views a day in the past seven months, indicating that its decision </span><span style="color: black;" >last year </span><span style="color: black;" >to introduce long-form content is paying off.</span></p><p class="MsoNormal" style="vertical-align: baseline;" ><span style="color: black;" > <a href="http://www.brandrepublic.com/News/945896/YouTube-Channel-4-strike-content-sharing-deal/?DCMP=ILC-SEARCH" >In October, YouTube struck its first content deal with Channel 4</a>, making the broadcaster's long-form programmes available on YouTube for free for the first time.</span></p> <p class="MsoNormal" style="vertical-align: baseline;" ><b><span style="font-weight: normal;" >It has since struck deals with Channel Five, <a href="http://www.marketingmagazine.co.uk/news/989500/YouTube-lands-brand-sponsors-cricket-coverage?DCMP=ILC-SEARCH" >as well as with the </a></span></b><a href="http://www.marketingmagazine.co.uk/news/989500/YouTube-lands-brand-sponsors-cricket-coverage?DCMP=ILC-SEARCH" >Indian Premier League.</a></p> <p class="MsoNormal" style="vertical-align: baseline;" >The site was bought by Google in 2006 for $1.65bn</p></div>

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